Do you consider it scary running an online business, or even just a simple website, simply because you lack the technical knowledge to go about it?
If you say “yes” to that question, well guess what, you are not alone. I’ve met a lot of offline, brick-and-mortar type of entrepreneurs who would not even entertain the thought of going online.
And while they are forever buried in their fears, there are a different breed of entrepreneurs who are so hungry for action and so eager to go online with only below the minimum skills and who are succeeding anyway.
I can only guess that there must be something else at work here that I can’t explain yet. But apparently, it’s not the lack of technical know-how that is the hindrance to one’s success in an online business.
Personally, I think, not going online is just fine if you are contented with mediocrity and as long as your competitors are also not bent on doing it online. But once they do it ahead of you, you could be eating their left-over pies.
My background is on the technical aspects of Web Technologies. And when it comes to running an online business, I can say that having a technical knowledge is certainly an advantage. But it is not even a requirement just to get started.
It’s true… if you know how to use an email, you are ready to go. And if you can Facebook, you are more than capable.
Are you eager to learn how easy it is to have your website up and running in no time?
I can show you how. But I guess, let’s postpone that for a moment and discuss it in the next up-coming article.
(So if you just bumped into this website, I suggest that you get a free subscription so that you will be notified when that article comes up any time.)
The Non-Technical Work Involved In Running An Online Business
I believe it’s very important to emphasize the non-technical aspects of running an online business. They consist of the majority of the work required to make your website valuable from the visitor’s point of view.
To be honest, it’s not enough just to have your website up.
It’s a common mistake repeatedly done by small businesses: They hire a guy to make them a website. The website is done. And then that’s it…end of the story.
This is the kind of online business that is doomed to fail right from the start. You don’t want this to happen to you. What you want is a website that your customers will love; something that makes them want to buy from you or use your service.
You need to realize that after the web design is done and the website is up and running, your online business is just beginning to take off. As I always said, treat their a new website as you would a newborn baby.
Here are some of the most important tasks involved in running your website:
- Marketing and Sales
- Promos, Special Offers and Updates
- Special Reports, Newsletter, Blog
There are a lot more.
The point I’m trying to convey is that these things are non-technical, but are nevertheless important components of your online presence.
During the course of running your online business, you’ll discover that these activities are more and more important and that they are in fact the very activities drawing the clients to you, affecting your bottom line.
And as for the technical side of things, here’s the shocker: your clients just don’t care at all about that. What they are after is you give them what they are looking for.
It’s not the fancy, graphics-filled website that they want. And the music that load when they are at the home page… please turn it off.
Most customers are self-centered. In fact, most of them are coming from a place called hell. All they want is for you to take away their pains. That’s essentially what your business is in the first place — to solve your clients’ problems.
And for real entrepreneurs, for every problem solved, there is a reward.
Now, which would rather spend your online activity? On the technical side or the non-technical, business aspects?